Carefully use the liquid with less detergent and no tumble dry
or a crisp, refined look, always use a steam iron. The gentle steam relaxes fabric fibers, smoothing out wrinkles without harsh pressure. It’s the secret to keeping your dress shirts looking freshly tailored, every time
Once you’ve steam ironed your shirt, place it on a good hanger instead of folding. This keeps the fabric wrinkle-free, preserves the pressed finish, and ensures it’s ready to wear anytime.
Brand new shirts often come with a light ammonia-based finish that enhances crispness and sheen — giving that flawless, luxury look right off the rack. We don’t pre-wash so you experience the shirt’s ultimate form on first wear. Use it confidently for a few short wears before washing to get the most out of this showroom-level finish.
Turn the shirt inside out and use cold water on a gentle cycle. Always wash with similar colors and avoid harsh detergents. Skip the bleach. For best results, use a mild liquid detergent and consider placing the shirt in a mesh bag to prevent abrasion. Air dry by hanging—never tumble dry. Your shirt deserves this care.
